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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is ?600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More



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In The News:


Telx Appoints Brad Hokamp as Chief Marketing Officer
MarketWatch (press release)
Hokamp brings more than 25 years of sales and marketing experience in the colocation, hosting and networking markets to his key leadership position with ...

and more »

CPM Marketing Group Honored with 3 SIAA Awards for Healthcare Marketing Campaigns
MarketWatch (press release)
"We are extremely honored that three of our marketing campaigns were given this prestigious award, and even more thrilled that two of them were for ...

and more »

MoneyGram International Appoints SVP, Chief Marketing Officer
MarketWatch (press release)
As chief marketing officer, Agualimpia will oversee MoneyGram's global branding and marketing strategy. "Juan is an established veteran in the marketing ...

and more »

Forbes

Ecommerce companies favor Facebook and Twitter for marketing
EDL Consulting
Ecommerce companies most frequently use Facebook and Twitter in their digital marketing campaigns rather than other popular social networking sites such as ...
Facebook and Twitter well ahead in social media digital marketing stakesInstitute of Direct Marketing (press release) (subscription)
Are You Committing Social Media Marketing Suicide?Drop Ship (press release) (blog)
The Best Social Media Marketing Strategies Firms in Australia Unveiled by ...Online PR News (press release)
Fast Company -Release-news.com (press release) -Practical Ecommerce
all 143 news articles »

The Marketing Alliance Announces Financial Results for the Fiscal 2010 Third ...
MarketWatch (press release)
... or $0.08 per share The Marketing Alliance, Inc. (Pink Sheets: MAAL) ("TMA"), a provider of services and distributor of products to independent insurance ...
Marketing Alliance swings to Q3 profitSt. Louis Business Journal

all 10 news articles »

Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »

Internet Marketing Company Ingenex Digital Launches New LED Light Site for ...
MarketWatch (press release)
"Ingenex served as a valuable partner in creating the digital marketing strategy and development of the site as well as providing the SEO and social media ...

and more »

Rewards Network Inc. Reports Fourth Quarter and Full Year 2009 Results
CNNMoney.com (press release)
Rewards Network Inc. (NASDAQ: DINE), a leading provider of marketing services and dining rewards programs to the restaurant industry, today reported its ...

and more »

Kellogg gets 'C' grade for marketing to children
Battle Creek Enquirer
A nutrition group rates cereal giant Kellogg Co. better than most food companies for the restrictions it places on marketing to children. ...

and more »

Reuters

Chevron to eliminate 2000 jobs in refining and marketing
Houston Chronicle
Chevron Corp. will cut 2000 refining and marketing jobs worldwide and plans to sell its refinery in England to ...
Chevron Cutting Refining, Marketing Work ForceWall Street Journal
Chevron to cut 2000 refinery, marketing jobs worldwide this yearThe FINANCIAL
Richmond not on list of Chevron cutsSan Francisco Chronicle

all 589 news articles »
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11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Mortgage Marketing - How to Find Your Niche

Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Marketing Brain Trust

Rest assured that no matter how smart you are, you... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Determining Visitor Types

The trade show floor is full of different types of... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Five New 5 Ps!

NO! When I say "5 P's", I'm not talking about... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More