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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is ?600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More



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In The News:


Kansas City Star

Allergan agrees $600m settlement for unapproved Botox marketing
Irish Times
CHICAGO – Allergan Inc has agreed to pay $600 million to settle a federal investigation of its marketing practices for the injectable wrinkle smoother Botox ...
Maker of Botox pays state in improper marketing settlementBaltimore Sun
Wrinkle Free! Botox Maker Pays $600M to Settle Marketing ChargesWall Street Journal (blog)
Botox Settlement for $600M Reached to Resolve Lawsuits Over MarketingAboutLawsuits.com
Newsinferno.com -PRWeek -Sioux Falls Argus Leader
all 660 news articles »

NY1

Cuomo Opens Probe of Credit-Card Marketing to New York College Students
Bloomberg
New York began a statewide investigation into credit-card marketing practices that target college students ...
Credit Card Marketers Targeting Students Get New ScrutinyConsumer Affairs

all 9 news articles »

San Francisco Chronicle (blog)

Sex tape snafu causes lost Reebok marketing deal for Patriots' Brandon Spikes
USA Today
Terry Watson, the agent for the rookie from Florida, confirmed to the Boston Globe that Reebok had yanked an offer for a marketing deal. ...
Sex tape fallout for Brandon Spikes: Reebok pulls away from proposed marketing ...Boston Herald (blog)
Reebok yanks offer to Brandon SpikesBoston Globe

all 156 news articles »

Brandweek Magazine

Xerox launches 'most ambitious' marketing campaign
Rochester Business Journal
Xerox Corp. on Thursday announced a new marketing campaign that spotlights its work with major brands such as the New York Mets, Target Corp. ...
Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help ...MarketWatch (press release)
Xerox to Double Ad Spending to Rebrand as Services CompanyBloomberg
Copying No One: Xerox Debuts Global EffortMediapost.com
RTT News -Reuters
all 192 news articles »

Washington Post

Papa John's kicks off NFL marketing ahead of season
Reuters
O) will try to score with hungry fans with the Monday launch of a multimillion-dollar marketing campaign around its new sponsorship deal with the National ...
Better Ingredients. Better Pizza. Better Football. Papa John's Calls All-Out ...MarketWatch (press release)
Papa John's expands ties with NFLLouisville Courier-Journal

all 21 news articles »

EYE and Ace Marketing Expand Location-Based Mobile Marketing Network
MarketWatch (press release)
Ace's Location-Based Mobile Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers via their mobile devices with ...
EYE Expands Mobile Marketing at Malls, Sans 'Big Brother' EffectMedia Buyer Planner

all 9 news articles »

The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
TechRepublic
If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing ...

and more »

Ideal Financial Solutions Launches Viral Marketing Initiative
MarketWatch (press release)
LAS VEGAS, Sep 2, 2010 (GlobeNewswire via COMTEX) -- Ideal Financial Solutions (Pink Sheets:IFSL) has announced the launch of a new viral marketing ...
Ideal Financial Solutions Launches Viral Marketing InitiativeTrading Markets (press release)

all 7 news articles »

Kansas City Star

Talking Virginia Tech's New Pro Combat Uniforms with Nike Marketing
Gobbler Country (blog)
Nike marketing director Leroy Ebanks was kind enough to answer all of these question on behalf of Nike and, to his credit, didn't even blink when I asked ...
Nike flexes business savvy with Pro Combat UniformsGather.com

all 385 news articles »

MiamiHerald.com

AOL renews search engine marketing deal with Google
Vertical Leap News (press release)
AOL has announced that it has renewed its service and search engine marketing deal with Google for another five years. Since 2002, Google has powered AOL's ...
AOL's Mobile And Video Push Powers Google Search DealMediapost.com

all 386 news articles »
Google News


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Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

Build A Successful Business By Staying Connected

Over the course of your business life you'll come in... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More