Google Places

Most studies show that up to 73% of people do research on a company or person before doing business with them. What happens if a potential customer finds an untrue and slanderous statements about you or your business on the first page of Google? Statistics indicate that you are losing business off these bad reviews. Businesses globally have been losing millions of dollars annually due to bad online presences.

After reading negative customer ratings/reviews about your business, here’s how people respond:

• 47% search for an alternative product
• 37% read professional/editor-written reviews of the product
• 26% continue to shop for the product regardless of the negative ratings/reviews
• 18% look for a retailer/manufacturer that offers a money-back guarantee
• 7% contact the retailer for clarification of the issues raised in the negative review
• 7% contact the manufacturer for clarification of the issues raised in the negative review
• 6% post a follow-up question for the author of the negative review

Base: 2,890 US Web buyers who read and/or post online customer ratings/reviews on retail sites (multiple responses accepted)

Source: Myths And Truths About Online Customer Reviews Sucharita Mulpuru, Forrester Research December 2008.

Let us help you create positive reviews for your business or repair any negative reviews that might be floating around online.

Our Reputation Management program is just the solution you need.

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