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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More



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In The News:


Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »

Campaigner Marketing Email Service Shares Strategies for Success at Small ...
Business Wire (press release)
Successful marketing relies on a multi-channel approach. Email campaigns and programs are extremely useful in boosting the overall performance of a ...
Campaigner Marketing Email Service Shares Strategies for Success at Small ...dBusinessNews Chicago (press release)

all 11 news articles »

Internet Marketing News

Email marketing 'being integrated with online marketing services'
Internet Marketing News
by ClickThrough | 11 Mar 2010 Businesses are increasingly using online marketing channels such as social media to boost their email campaigns, according to ...
Companies Spend More on Email Than PPC; 39% Have No Clue of ROIMarketing Pilgrim (blog)
Social media boosting email marketingIAB UK
Social media seen to enhance online direct marketing, study showsEquimedia Marketing News
Marketing Vox News -Econsultancy (blog) -Experian QAS
all 11 news articles »

Acquisition and Media Services Expert Tina MacNicholl Featured in Upcoming ...
PR Newswire (press release)
Direct|Connect 4.0, the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, ...

and more »

Estate agents are 'turning to email marketing'
Business Strata - Business News
Email marketing executives should carefully monitor the online behaviour of their prospects, it has been suggested. Writing for netimperative, Dennis Dayman ...

and more »

Lyris and The American Marketing Association Deliver Best Practices for Email ...
MarketWatch (press release)
The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels ...
British Museum to Present at MarketingSherpa's 2nd Annual Germany Email ...RealWire (press release)

all 14 news articles »

PC World

Marketbright Now Available on Google Apps Marketplace
CNNMoney.com (press release)
Marketbright today announced it has added its leading on-demand marketing automation and email marketing platform to the Google Apps Marketplaceā„¢, ...
VerticalResponse for Google Apps Now Available Through the Google Apps MarketplacePR Newswire (press release)
MailChimp Now Available Through the Google Apps MarketplacePR Web (press release)
Google Opens Market for Enterprise AppsDailyFinance

all 1,121 news articles »

Combining direct mail and email marketing can increase reach
Business Strata - Business News
Direct mail marketing can have a number of benefits for both small and large businesses - especially if it is used in conjunction with online activity such ...


Business goals 'help shape email marketing campaigns'
Global Gold Internet Services
Companies should always have a specific set of business goals in mind when they embark upon email marketing campaigns, it has been claimed. ...


9 Best Practices for Protecting Your Email Reputation
MarketingSherpa.com (subscription)
Conversely, if you use an IP address intermittently, that raises suspicion as well. Email marketing experts have advised sending mail from a server a ...

Google News


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To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

Choose Your Email Marketing Software Wisely

Successful online business can't be led without email marketing. Many... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More