1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Many of the directories try to advertise how many products are available in their directory (i.e. 500,000 products). Why is the number of categories important? A directory will not serve you well if it has hundreds of thousands of products, and none of them are in your product interest category. A directory with a good balance has focused on their categories of drop shipper products rather than the quantity. This gives you a better chance of finding something for your line of business.
2. Uniqueness - You will want a directory with uniqueness amongst it's drop shippers. The drop shippers should offer a wide array of unique products that are not necessarily mass marketed. Why? Web sites offering unique and unusual products often do well on the Web versus sites trying to sell big brand name products that you can find with a mega retailer such as Wal-Mart. A directory offering a bunch of big brand name product drop shippers could land you in the highly competitive commodity market against the mega retailers.
3. Selection - A directory with a good selection of drop ship categories is important. The number of drop shippers or the number of products a directory carries should not be the goal. The goal and question should be, "Do they have a drop shipper that would fit my line of business?" A common mistake for many folks is getting fixated on the quantity of products a directory might offer with it's drop shippers. The question they start to ask is, "A directory with over 1,000,000 products ought to have something for me to sell." Wrong! Be sure to remember the first parameter we mentioned. Balance.
4. Search Method - The directory must explain the methods they use to find drop shippers. Be careful of directories that do not publish their search methods. If they do not explain their search methods, they may not have a solid search methodology. The directory could be full of a bunch of middlemen. At that point, the directory would be worthless to you. Directories using search methods such as trade show searches and foreign government agency searches are preferred over directories only focused on Internet searches. Why? Not all drop shippers and importers have a Web presence. A directory based on a bunch of Web searches could be missing some of the best hard-to-find drop shippers.
5. Sample - A sample of the directory should be made available to give an idea of format and information provided. The actual names of the drop shippers will not be given in a sample, but you will get an understanding of the type of information provided.
6. Price - This is a subjective parameter but there is something to consider. As an observation, most legitimate directories on the Web today are sold between the $60 and $100 price mark without any markdown. If you find one good drop shipper in a directory and you sell their products on your site, you could find your directory investment paid off quickly with just a sale or two.
7. Education - The company selling the directory should have a website fairly resourceful with FAQ's and articles written by it's own research staff or owner. Topics should include drop shipping, ecommerce, importing and general FAQ's about drop shipping. Watch out for directory sites only containing FAQ's about their directory and not drop shipping.
8. Custom Search - Find out if the company offering the directory will do a custom search for a drop shipped product. A custom search can sometimes be done under certain conditions with the directory's parent company. As of this writing, Hienote is the only directory company advertising this type of service.
9. Toll Free Number - You should be able to talk to the folk's offering the directory without paying for the call. Contact by email only is not acceptable! Also, be leery of directory sites without a toll free numbers or only a cell phone number given as this could be a suspicious con artist.
10. Customer Service - Any online business that cares about its customers should have a section dedicated to customer service. A company that offers a drop ship directory is no exception. It should have a section of it's site dedicated to customer service. At a minimum it should have a toll free number, mailing address (not just a P.O. Box number!), email address, hours of operation, and a phone number for calls outside of the country.
11. Money Back Guarantee - A money back guarantee is always important to have with a directory. You want a way of getting your money back if the directory does not live up to it's promise. Be sure to examine the guarantee policy.
With these eleven parameters you should now have have enough knowledge to get you started in the right direction for evaluating a drop ship directory. In addition, hopefully this has given some food for thought in terms of considering a drop ship directory for your online business.
Brad Beiermann Ph.D., is President of Hienote Inc., Crystal Lake, IL 60039. Dr. Beiermann is one of the leading experts in business technology and e-commerce. Hienote Inc. specializes in assisting businesses locate unique wholesale drop shipping companies. You can visit their site at http://www.hienote.com, or call 1-800-342-0386.
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