
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More





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Ebooks, Scripts & more Would you like to get more sales from your online... Read More What ever happened to good old fashion, fundamental copywriting? Has... Read More So many copywriters think that it's enough to be a... Read More Here's a fundamental difference between copywriting offline and copywriting for... Read More When writing direct response copy, there are a few things... Read More As you know, I'm constantly making the point that the... Read More Internet Marketing- Forget the experts, latest software program or even... Read More One of the most important priorities of evey online business... Read More A subscriber to my newsletter asks: "Got any good pointers... Read More The difference between good copy and great copy is the... Read More Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More You could spend thousands of dollars on advertisement and have... Read More I went to Google and entered a couple of different... Read More No doubt, the headline is the most important part of... Read More Not everyone is a writer. Good copy writing is a... Read More About 50 years ago, movie serials kept theater crowds coming... Read More When I show some people my advertisements, I sometimes get... Read More Ever wish for your own copywriting business?Ever wish you could... Read More Think for a moment some day and consider the kind... Read More Quality is what you need. What you don't have is... Read More Want to know the secret of creating MEMORABLE promotional copy?... Read More According to Branding and Advertising legend, David Ogilvy: 5 times... Read More One of the best marketing tools available to your internet... Read More When you're writing or evaluating copy for a B to... Read More Here's another drill ripped out of the Field Guide for... Read More
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When you receive a sales letter with typos or grammar... Read More
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"Shallow men believe in luck. Strong men believe in cause... Read More
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1. Address your reader as a friend, not as "Friend."When... Read More
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