Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn?t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Ebooks, Scripts & more Successful Guru marketers have a secret weapon that they use... Read More The seventh in a continuing series of twice-yearly surveys by... Read More Building your brand into a brand leader isn't easy. There... Read More Discovering and owning a powerful word that reflects you and... Read More Every Christmas Eve, a burglar named Santa busts into homes... Read More Every company has a brand (how people think of them)... Read More Yes, yes, we've heard it all before... loads of life... Read More Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More The elements and functionality of the basic stationery system is... Read More It is important to distinguish between corporate identity, brand identity,... Read More One of fiction's finest marketing minds, The Cheshire Cat, once... Read More One of the critical drivers of business success is having... Read More The Federal Trade Commission has an obligation to the general... Read More Do you have any idea how important your company logo... Read More Your logo is the most important graphic element in which... Read More One of the prime motivating factors in the purchase decision... Read More Naming a business is like laying the cornerstone of a... Read More Brand equity can be defined in many different ways. I... Read More Visual elements are a major part of your business's brand... Read More Many businesses of today are often driven to compete striclty... Read More You can have first-rate products and services, but if you... Read More I have never been a fan of Paris Hilton.I see... Read More Having a brand image is not a "have or have... Read More I heard an advertisement on the radio the other day... Read More Propose success, demand performance, and brand your market with appeal.... Read More
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I was asked today by a group of students; What... Read More
Branding has been defined, explained and examined extensively. There are... Read More
Ever had one of those conversations where you wondered what... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
You don't think twice about a business card and letterhead... Read More
How many times have you been at a networking function... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
I submit to you that Brand Name Identity in the... Read More
I heard an advertisement on the radio the other day... Read More
Visual elements are a major part of your business's brand... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Companies work hard building the strength of their brands -... Read More
In the book, The Blond Knight of Germany, American authors... Read More
The right logo, with the right characteristics, will boost your... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
The one thing that everyone has in common is that... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
The so called 'globalisation' has cluttered the world markets with... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
Starting a business can take a lot of time, money,... Read More
Brand equity can be defined in many different ways. I... Read More
Your corporate identity is a graphic expression of who you... Read More
As more and more home pressure washers are sold at... Read More
Ask your self this question, In which business are we... Read More
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