Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn?t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Ebooks, Scripts & more Branding: it's a term that carries great weight in the... Read More Our experience as customers offers great instruction into the concept... Read More Sometimes, new entrepreneurs are in such a rush to get... Read More Develop an effective benefit message and you're well on your... Read More Most people who own a small business have a huge... Read More Your brand is the culmination of everything about you and... Read More Branding is more than product recognition or a simple logo.... Read More People often come to me to assist them with developing... Read More Your corporate identity is a graphic expression of who you... Read More Many businesses of today are often driven to compete striclty... Read More The public buys far more than just your products, services... Read More Naming a business is like laying the cornerstone of a... Read More Americans have always liked their coffee hot. But then Starbucks... Read More How many times have you heard of seen advertising for... Read More There's been a lot of buzz lately about branding. But... Read More It is important to distinguish between corporate identity, brand identity,... Read More Every Christmas Eve, a burglar named Santa busts into homes... Read More This week I spent a few hours with a highly... Read More The one thing that everyone has in common is that... Read More "You had me at hello," those famous words from the... Read More The strongest and longest lasting brands branch off of an... Read More How many times have you been at a networking function... Read More We should all recognize the marketing efforts of John Deere... Read More It's the question that is on the minds of all... Read More Well not everyone is aware that McDonalds also owns several... Read More
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Free Advertising
The Art of Successful Branding
Branding Fiasco -- Better Be Who You Say You Are!
Choosing The Right Business Name
Does Your Message Pass the Test?
The MOST Expensive Mistake You Can Make
Brand Components
Brilliant Branding Builds Business
The Big Uneasy: Clearing the Clouds of Guess
Your Identity Speaks Loudly...What Are You Saying?
The Top 10 Strategies for the Positioning of Success
Business Branding - How Character Affects Customers and Your Business Image
Top Eight Mistakes to Avoid When Naming Your Business
Putting You and Your Company in Position to Own Your Market
Notable News - The Branding Myth
What the Heck is Branding and Why Should I Care?
Brand Identity and Brand Image - Brand Identity Guru
Santa - The Brand
Brand Identity and the CEO
Creative Branding Increases Sales Through Company Recognition
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
Brand Building 201: Finding The Ideal Way
Personal Branding: Characteristics of a Strong Personal Brand
John Deere and NASCAR; Excellent Use of Brand
Why Should I do Business With You?
Multi-Brand Franchises in the QSR Sector
Pick up almost any book or report on Mailorder Selling... Read More
We will discuss Brand Marketing for a minute. In this... Read More
What's in a brand name? Everything! Think of these brands:... Read More
Now that everyone has conformed to Living Your Brand on... Read More
Pressure washing companies often miss what we call 'super niche'... Read More
As consumers, we don't really think about the importance of... Read More
The public buys far more than just your products, services... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
In the world of marketing, branding issues are always an... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Visual elements are a major part of your business's brand... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
Mascots are the unique dolls or puppets that help identify... Read More
Why pay a high priced PR agent when you can... Read More
Successful Guru marketers have a secret weapon that they use... Read More
The one thing that everyone has in common is that... Read More
"You had me at hello," those famous words from the... Read More
You bet a name is important. Many small business owners... Read More
You don't think twice about a business card and letterhead... Read More
If you think only big corporate names need to think... Read More
There are three basic types of logos: text, symbol, and... Read More
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Love him or hate him, one thing is certain: Donald... Read More
How do automotive detailing companies start? What makes them work... Read More
It's the question that is on the minds of all... Read More
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