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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More



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In The News:


New York Times (blog)

Samsung Unwraps a New E-Book Reader
New York Times (blog)
The company is considering adding 3G in later editions, says Reid Sullivan, senior vice president of audio-video and digital imaging marketing at Samsung. ...
Samsung partners with Barnes & Noble on new e-readerCNET
Samsung Plans E-Reader, Barnes and Noble PartnershipeWeek

all 106 news articles »

ReelSEO Online Video News

The New Rules of Online Video Marketing and PR
ReelSEO Online Video News
I recently did a Skype Video interviewed with author David Meerman Scott on the 2 nd release of his popular book, The New Rules of Marketing and PR, ...

and more »

Independent Chicago publishers view electronic books as complementary
Medill Reports: Chicago
Dean Blobaum, e-commerce and e-marketing manager for University of Chicago Press, is also excited about the iPad and the possibilities it presents. ...

and more »

Rumor: Multitasking coming to iPhone OS 4.0
CNET
The iPhone OS currently offers limited multitasking: You can listen to music while, say, reading a book, and keep a phone call active while browsing in ...

and more »

Marketers Use Predictive Analytics Crystal Ball to Acquire and Retain More ...
MarketWatch (press release)
"As a strategy, that's a great way to improve profits as many of the overhead costs associated with sales and marketing are avoided. ...

and more »

From stick figures to sweet flick
Philadelphia Inquirer
In the book, Greg is in trouble because he chases some kids with a worm on a stick, the author says. "In the movie Greg is throwing kids into a muddy pit at ...

and more »

BBC News

McClellan: Rove book 'manipulation'
Politico
The problem is they came up with this strategy based on political marketing rather than candor.” “Karl is continuing to defend the approach that hurt Bush's ...
The Karl Rove-Kathleen Blanco KerfuffleFamily Security Matters

all 136 news articles »

The First Selection of the Visi Book Club Included in the Online Marketing ...
Online PR News (press release)
This department selects a prominent internet marketing book that is being released to highlight to their readers. Visibility Magazine seeks to help ...


Local Author Signs Contract for Book on Lyndon B. Johnson National Historical Park
Blanco County News
She is an award-winning communicator with more than 20 years' experience in writing/editing, media/public relations, and marketing communications. ...

and more »

Downtown Reno casino recovery starts with new sports book debut today
Reno Gazette-Journal
An aggressive marketing and advertising campaign will be launched soon to herald the re-emergence of the downtown Reno boutique resort with about 200 hotel ...

and more »
Google News


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How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Plain Speaking ? 4 Secrets For Getting Your Book Purchased

What can be more infuriating to a potential purchaser of... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until... Read More

Writing a Book?s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Book Publishing Without Pain

When I meet an author with a great book concept,... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More