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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More



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In The News:


The Guardian

Hawking spurns God: Universe just happened
CNET
In a new book called "The Grand Design", however, co-written with Leonard Mlodinow, Hawking seems to explicitly reject the idea that God woke up one day and ...
Stephen Hawking Argues Against God: "The Universe Can and Will Create Itself ...Gather.com
Hawking says God not needed for creationBusinessWeek

all 681 news articles »

Why Should Clients Hire You? New Book Offers Insights Into Marketing ...
OfficialWire (press release)
Solutions to these common complaints can be found in a new book, Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, ...
One Of The Longest-published Marketing Newsletters On The Internet, The ...OfficialWire (press release)
"know Your Audience" Is The Paramount Principle Of Marketing Psychology, Says ...OfficialWire (press release)
What Motivates Customers To Buy? New Book Offers Insights On Identifying ...OfficialWire (press release)
OfficialWire (press release)
all 5 news articles »

BusinessWeek

Book Excerpt: Ferran: The Inside Story of El Bulli and the Man Who Reinvented Food
BusinessWeek
In the mid-2000s, an independent marketing study estimated that running the Taller costs about €250000 a year. More recently Adrià has said that the Taller ...

and more »

Borders losses continue to mount
The Detroit News
Borders Group introduced changes to its product mix and marketing strategy as it reported its 10th straight quarter of losses Wednesday due to a shaky ...

and more »

I write a nasty book. And they want a girly cover on it
The Guardian
Granted, the marketing logic seems unassailable: in the US, Britain and Germany, 80% of fiction readers are women. (Which mysteriously makes women look bad: ...

and more »

Cable.co.uk

NHL players going from ice time to Face(book) time
Los Angeles Times
That estimate came from Michael DiLorenzo, the NHL's director of social media marketing and strategy. He added that fewer than 40 players also use Facebook ...
I should have knownCanada Free Press

all 85 news articles »

Book critic Scott Eyman's 16 choices for serious reading
Palm Beach Post
Frank: The Voice (October) James Kaplan's biography of the young Sinatra, the first serious book about the singer … ever. Finishing the Hat (October): ...

and more »

I'm Sorry Carmen & Ken, This Time is Different
BusinessWeek
Chris Whalen, of Institutional Risk Analytics, reaches back-to-the-past at zerohedge.com and drags out the classic Inside the Yield Book. ...


BusinessWeek

Book Review: Higher Education? How Colleges are Wasting Our Money
BusinessWeek
Is it really all just self-importance and clever marketing? I suspect these schools have idiosyncratic strengths that help explain their continued success, ...


Authors of Children's Books Will Love New iPhone App
prMac (press release)
"As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. ...
Sale announced on 3D Coloring Book for Kids for iPadprMac (press release)

all 8 news articles »
Google News


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8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website,... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve... Read More

Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)

If you're like me, you have a book and the... Read More