Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn ?27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

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Reuters
BP Spends $100 Million on Post-Oil Spill Advertising
The Epoch Times
British energy giant BP Plc spent almost $100 million on advertising after the April 20 Deepwater Horizon oil spill to repair its image. ...
BP shelled out big bucks for advertisingLos Angeles Times
BP Tripled Advertising Spending in Weeks Following Oil SpillDailyFinance
BP's Advertising Tripled After Oil Spill, Waxman SaysBusinessWeek
USA Today -Marketing -The Washington Independent
all 4,430 news articles »

MiamiHerald.com
Google and AOL Expand Search and Advertising Partnership
DailyFinance
Tying the knot a little tighter, Google (GOOG) and AOL (AOL) announced Thursday that ...
AOL Renews Google Agreement, Making Progress After Spin Off? (AOL, GOOG)Benzinga
AOL and Google renew and expand search allianceBrafton
AOL Agrees To Extend Google Search Deal For Five YearsBarron's (blog)
MediaPost Publications (blog) -Financial Times -Wall Street Journal
all 386 news articles »

The Golden Age of IBM Advertising
PC World
Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology. ...

and more »

Telegraph.co.uk
UK Advertising Authority to Crack Down On Deceptive Online Ads
IT Business Edge (blog)
By date: The United Kingdom's Advertising Standards Authority announced this week that beginning March 11, 2011, it will have authority over all online ...
Internet Advertising to be Policed by UK GroupFinanceNews.co.uk
Advertising Standards Authority to take control of in-game advertisingGamer/Law (blog)
Policing of online ads is good for allFinancial Times
Impact Media (blog) -Fresh Egg (blog) -Communicate magazine
all 155 news articles »

Clear Channel Radio Powers up WADV for Advertising Week 2010
MarketWatch (press release)
WHAT: WADV is back on the scene as the official radio station of Advertising Week - powered by Clear Channel Radio's digital platform iheartradio for the ...
CCR Brings Back WADV For Ad WeekRadio Ink

all 20 news articles »

Brandweek Magazine
Xerox to roll out major advertising campaign
RocNow
Xerox Corp. is beginning a major advertising campaign across the United States and Europe aimed at hyping its brand and business process outsourcing work. ...
Xerox Doubling Advertising Spending to Promote Business ServicesDailyFinance
Xerox Hopes Other Brands Help New Ads ShineForbes (blog)
Xerox Touts Its Business-Services SideWall Street Journal
RTT News -Bloomberg -MarketWatch (press release)
all 192 news articles »

Cable.co.uk
Virgin Media aims to right the wrongs of broadband advertising
Pocket-lint.com
For anyone fed-up with nonsensical and misleading broadband advertising, fear not as Virgin Media has decided to become the self-proclaimed bastions of the ...
Virgin Media steps up battle over broadband speed advertisingThe Guardian
Broadband ads confuse puntersInquirer
Virgin Media wages war on broadband speed advertisingTechEye
TopNews New Zealand -Broadband Genie -thinkbroadband.com
all 59 news articles »

Zimmerman Advertising Introduces Performance Incentive for Interns As They ...
PR Newswire (press release)
2 /PRNewswire/ -- Being smart really pays at Zimmerman Advertising. The agency has selected one winner from its competitive 2010 InfuZion Internship Program ...

and more »

Town Hall
Strong Bertelsmann Earnings Affirm Ad Upswing
New York Times
Revenue rose 4 percent, to €7.4 billion, as advertising, hit hard during the recession, bounced back more rapidly than expected. The privately held company ...
Bertelsmann Raises Outlook As Ad Markets ImproveWall Street Journal
Bertelsmann makes 1st-half profit, raises outlookThe Associated Press
Random House Profits Leap in First Half of 2010Authorlink
Reuters UK -Deutsche Welle -Hollywood Reporter
all 201 news articles »

Marketing Week
Advertising Rebound Boosts Havas
Wall Street Journal
PARIS—French advertising group Havas SA Tuesday reported higher first-half revenue and earnings as advertising markets recovered quicker than ...
Havas primed to pursue new dealsFinancial Times
Havas First-Half Profit Increases on Revenue Gains in North AmericaBloomberg
Havas boosts H1 margin; sales growth modest-UPDATE 1Forexyard
Expatica France -Marketwire (press release)
all 28 news articles »

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