Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn ?27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

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Las Vegas Sun
Federal court says Nevada can limit brothel ads
The Associated Press
The 9th Circuit panel reversed a ruling by US District Court Judge James Mahan in Nevada that two 1979 state laws prohibiting brothel advertising in ...
Federal court: State has right to ban brothel advertisingLas Vegas Sun
9th Circuit Court of Appeals upholds state statutes on brothel advertisingSilver Pinyon Journal
Appeals court reinstates limits on brothel adsLas Vegas Review - Journal
KXNT -Courthouse News Service
all 185 news articles »

South African rugby union agrees to remove advertising to help protect World ...
The Canadian Press
CAPE TOWN, South Africa — South Africa's World Cup organizing committee has convinced rugby officials to remove on-field advertising logos in Super 14 ...

and more »

New York Times
Instant Ads Set the Pace on the Web
New York Times
“The biggest problem with advertising was that decisions about what ads to show were made way in advance of when they actually appear,” said Brian O'Kelley, ...
AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding ...PR Newswire (press release)

all 12 news articles »

Ahead of the Bell: Analyst boosts Google estimate
The Associated Press
"Search advertising remains the most effective advertising medium that exists today, based on the paid-click advertising model," the analyst writes. ...

and more »

BBC News
Johnston Press signals end to fall in advertising revenue
Telegraph.co.uk
Local newspaper group Johnston Press has signalled an end to the fall in advertising revenue despite registering a 56pc fall in profit. ...
Advertising migration hurts Johnston PressFinancial Times
Johnston Press sees recovery as conditions improveReuters
'Signs of recovery' seen in newspaper advertisingashdowngroup.com
This is London -BBC News -Scotsman
all 35 news articles »

CNET
Google's AdMob move alerts antitrust lawyers
Financial Times
An intensification of the AdMob inquiry is the latest indication of growing regulatory unease about Google's expanding reach in internet advertising, ...
FTC investigating Google's AdMob dealbit-tech.net
FTC Probing Google's Planned AdMob AcquisitionNewsFactor Network
FTC May Put Kibosh on Google's AdMob DealE-Commerce Times
CNET -Search Engine Land (blog) -Mediapost.com
all 51 news articles »

CC Media Swings To 4Q Profit; Clear Channel 4Q Rev Tops View
Wall Street Journal
Clear Channel Outdoor Chief Executive Mark Mays said the results reflected "recovering advertising climate across many of our markets, as well as the ...
Clear Channel Outdoor Reports Fourth Quarter and Full Year 2009 ResultsMarketWatch (press release)
Clear Channel Outdoor Q4 loss narrowsReuters
Clear Channel parent saw improving ad marketSan Antonio Express
Radio Ink -Radio World -RTT News
all 25 news articles »

Media News International
DeCarolis Design & Marketing Brings Home Silicon Valley Gold
Marketwire (press release)
The annual ADDY ® Awards recognize and reward creative excellence in advertising in the world's largest competition for the advertising industry. ...
SVSU students capture advertising awardsThe Flint Journal - MLive.com
"And the Addy award goes to ...; Annual event honors the creative work of ...Bend Bulletin
Advertising Campaigns Receive AwardsSan Fernando Valley Business Journal
Vero Beach Press-Journal (subscription) -PR-USA.net (press release) -The Chattanoogan
all 26 news articles »

OSHA advertising position for chemist
Salt Lake Tribune
The US Department of Labor's weekly listing of job openings includes two in Utah -- for chemists at the Occupational Safety and Health Administration's ...

and more »

The Reasons Why Yahoo May Be a Value Trap
Barron's
On Oct. 13, 2009, we upgraded Yahoo based on improving display-advertising trends. While third-quarter 2009 and fourth-quarter 2009 reflected this ...
Analyst downgrades Yahoo on search share concernsThe Associated Press
Yahoo's fate becomes a battleground among analystsZDNet (blog)
Yahoo A Value TrapForbes
Benzinga -Barron's (blog)
all 75 news articles »

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